ManifestoWe think as chefs
and create as artists.
Since 2014 — from a single table inside the st pancras clock tower to forests turned into stages — we’ve built culinary concepts. Some we create for restaurants, hotels and brands. Some we create for ourselves. All of them are made to be remembered.
concepts
A growing portfolio of original work. Led by founder and chef Martin Milesi, we author each concept from nothing — some commissioned by hotels, brands and cultural partners, some created entirely for ourselves. Every one begins with the essence of the occasion and is built from the ground up. Some welcome guests today; others are taking shape behind the curtain.
UNA / happening
An unused spoace turned into a dining room. Theatrical experience.
WORLDWIDE \ CASE STUDY \COMMISSIONED
A future-facing sandwich concept. Fine dining between bread.
LONDON
UNA
The one-table experience that started it all.
ST PANCRAS CLOCK TOWER, LONDON, UK.
The rise
WORLDWIDE \ CASE STUDY \COMMISSIONED
An ephemeral Argentine restaurant. Performative dining for a full room.
DADA
DRÓ
Handmade illustrastions made by Martin Milesi.
WORLDWIDE
PLINTHSCAPE
A gallery of plinths becomes a stage for shared buffet.
WORLDWIDE \ COMING SOON
WHAT WE DO
CONCEPT CREATION
Original hospitality concepts, conceived from the ground up and built around the identity of a place, a brand, or a specific moment, blending creativity, operational thinking, and commercial vision to deliver distinctive and memorable experiences.
hotel & restaurant consulting
We help hospitality businesses unlock their full potential by developing tailored F&B strategies, designing commercially successful guest experiences, and identifying new revenue opportunities that attract more guests, increase spend per visit, and build short & long-term profitability.
CULINARY HAPPENINGS
Immersive, performative dining that turns any space into a stage. Designed to travel, rooted in storytelling, and crafted to engage every sense, our experiences blur the boundaries between gastronomy, art, and performance—creating moments that guests don’t simply attend, but truly feel.
CREATIVE DIRECTION
We transform ideas into enduring hospitality businesses by creating culinary IP, shaping distinctive brands, and developing original ventures—from a single product with cult potential to flagship experiences that define a destination.
our method
The process is always the same — whether it’s a hotel, a restaurant, a brand, or one of our own concepts. We create the concept first, from nothing. Then we adapt it: to the space, the client, the brief. Finally we infuse it with our own values and our particular way of understanding hospitality — the lighting, the movement, the music, the moment a stranger becomes a co-dreamer. Some of what we make is fleeting. Some is built to last. The process stays constant. The outcome doesn’t have to.
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Over thirty years in this industry has taught us that creativity doesn’t live on the plate — it lives around it. In the light, the sound, the rhythm of a room. We start every concept by thinking about what people actually need, not what’s fashionable. That’s where the idea is born.
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We spend time with our commissioner — a brand, a hotel, a restaurant — that’s looking for something beyond the obvious. The kind of thinking that opens new revenue, not just a new menu. This is where we understand the brief behind the brief.
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This is where we get our hands in it. We test, we think, we test again, until we know exactly what we want to keep. Nothing reaches the room until we’ve confirmed it’s right.
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IThe concept is open. It’s happening — for the public, in real time. This is the moment everything before it was building toward.
make an enquiry
MARTIN MILESI - FOUNDER & CREATIVE DIRECTOR